Step 1
SELLING
Step 1
SELLING
Step 1
DEFINING YOUR SUCCESS
We start by outlining your objectives. What is your motivation to sell? What is your timeline to move? Where are you moving and what is most important to you? It is important to have a comprehensive understanding of your situation and goals. We'll also take an in depth look at various market forces:
Market Dynamics: Macro v. Micro
Supply and Demand
The Numbers: Trends, Metrics, Interest Rates, Consumer Confidence
Analysis of Active, Pending & Sold Comparables
Personal Timing and Seasonal Considerations
Your Home: Strategic Planning
Outline Features and Benefits
Determine Key Differentiators
Establish Target Market and Buyer Profile
Create Profile-Based Buyer Attraction Strategy
Step 2
Step 2
Step 2
LISTING DETAILS & MARKETING PREPARATIONS
Finalize Paperwork/Contracts Agreements
Complete Any Property Improvements
Engage Staging Consultant
Professional Photography & Media Professional
Define Launch Timeline
Prepare Advertising & Marketing Plan
Broker Network & Open House Strategy
International Buyer Strategy
Step 3
Step 3
sTEP 3
ON THE MARKET & ACCEPTING AN OFFER
Launching the Marketing Plan
Creating the Perception of Value
Attracting and Qualifying Potential Buyers
Showing the Property
Promote Property, Monitor Interest
Weekly Reports, Updates, and Communication
Respond to Changes in the Market
Procure Written Offers (Mulitple If Possible)
Negotiate Highest Price Possible
Qualify and Analyze the Merits of Each Offer
Strategically Respond to Offers
Negotiate to Optimize Price and Terms
Multiple Offer Process and Backup Offer Strategies
Step 4
Step 4
Step 4
COMPLETING CONTRACT & ESCROW PROCESS
Execute the Contract
Deadlines and Contingency Periods
Signing Day & Closing Day
Transitioning from the Property
Closing and Celebration
Working Together Again
Staying in Touch and Keeping You Informed
Second Homes and Investment Properties
Providing Resources
Feedback, Testimonials, and Referrals
